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Aurora Maison
Service (s)
Logo & visual identity design
Year
2024
The "Aurora Maison" logo combines elegance and modernity through its graceful lines and refined typography. The rays emanating from the center create the effect of a rising sun, symbolizing a new day, light, and harmony. This concept is ideal for a brand associated with luxury real estate, interior design, or premium products.
Concept Idea:
Sun Symbolism: The rays convey a sense of warmth, light, and energy, perfectly aligned with refined taste and comfort.
Name: "Aurora" refers to the morning dawn, enhancing the idea of new beginnings and hope, while "Maison" emphasizes French sophistication and style.
Color Palette: The warm burgundy shade evokes luxury, stability, and high standards.
Font: A classic font with clean lines complements the overall elegance, making the brand memorable.
Applications:
Branding: Works effectively for premium segments—from hotels and luxury housing to jewelry.
Tagline: "Wake up to luxury. Live with style."
Merchandise: The rays can become a unique element for packaging, business cards, or textiles, reinforcing the brand identity.
